Real estate is changing — and so are the options available to buyers and sellers.
Here are answers to some of the most common questions about how PG Direct Realty works, how our approach is different, and how clients create more value in their transactions.
SELLING
1. How is PG Direct Realty different from a traditional real estate model?
PG Direct Realty offers a more flexible approach to selling real estate.
Instead of a one-size-fits-all commission structure, we provide customizable service options designed to give sellers more control over how their property is marketed and how much they choose to spend on services.
This allows sellers to align their approach with their goals — while still benefiting from professional guidance and support throughout the process.
2. How do you give sellers more control over their outcome?
Our approach is designed to give sellers more flexibility in how their sale is structured rather than asking them to commit to key decisions before the right buyer is even identified.
This includes:
• the ability to choose a service structure that fits their needs
• flexibility in how and when cooperating commissions are considered
• a marketing approach that reaches both agent-represented buyers and direct buyers
Sellers also have the ability to market their property independently alongside the brokerage’s efforts, which can expand exposure and increase the likelihood of attracting different types of buyers.
If a direct buyer is secured, the buyer-agent commission that often applies in traditional transactions may not apply — allowing the seller to retain more of their equity. When offers involve buyer agents, sellers can evaluate and negotiate any cooperating commission as part of the offer itself, rather than committing to a fixed amount in advance.
This approach allows sellers to make decisions based on real opportunities not assumptions giving them greater control over both the process and the outcome.
3. What happens if a Direct Buyer is attracted?
If a direct buyer purchases your property, the buyer-agent commission that often applies in
traditional transactions may not apply — helping you keep more of your equity.
Our approach ensures that both direct buyers and agent-represented buyers are handled
professionally, with full support throughout the process.
4. Do I still get full service and support?
Yes. Our model is designed to provide professional real estate services, including:
• pricing strategy
• marketing exposure
• showing coordination (including professionally conducted showings and open houses)
• offer guidance and negotiation
• transaction support through closing
The difference is not less service — it’s more flexibility in how services are structured.
5. How is my property exposed to buyers?
Your property is positioned to reach a broad range of buyers.
This includes exposure through MLS® Systems (where applicable), as well as additional marketing strategies designed to reach both agent-represented buyers and direct buyers.
This dual approach helps ensure your property is visible across multiple channels not just one.
6. Will other agents still bring buyers to my property?
Yes.
Your property is marketed in a way that makes it accessible to both buyers working with agents
and direct buyers.
When your listing is placed on MLS® Systems (where applicable), it is visible to cooperating
brokerages and agents who are actively working with buyers.
At the same time, our broader marketing approach ensures your property is also visible to direct
buyers — expanding your reach beyond a single channel.
This means you’re not relying on just one source of demand — your property is positioned to
attract the widest possible audience.
BUYING
7. How does the Buyer Rewards program work?
When you purchase a property with PG Direct Realty, you may be eligible to receive a portion of the commission earned by the brokerage.
The specific amount varies by transaction and is negotiated and set out in writing as part of your Buyer Representation Agreement.
8. What can I do with the cash back?
Many buyers use their reward to:
• offset closing costs
• purchase appliances or furniture
• support moving expenses
• strengthen their overall financial position after closing
It’s a way to create more flexibility at a time when expenses can add up.
9. Do I give up service level to receive a reward?
No.
Buyers receive full professional representation throughout the process, including:
• property search strategy
• offer guidance and negotiation
• transaction support
The reward is part of how our model is structured — not a reduction in service.
10. How do you find properties for buyers?
We take a broader approach to property search. In addition to MLS® System listings, we may explore:
• private listing opportunities
• upcoming listings
• off-market possibilities
By understanding exactly what you're looking for, we can search across multiple channels —
helping uncover opportunities that many buyers may never see.
GETTING STARTED
11. How much does it cost to work with PG Direct Realty?
There is no one-size-fits-all answer — and that’s by design.
Every property and situation is different. Costs depend on the services you choose, your goals,
and how your property is positioned in the market.
We take a flexible approach so you’re only paying for what you actually need.
12. How do you determine the right approach for my situation?
We start with our structured needs analysis process.
This is where we take the time to understand:
• your property and its unique attributes
• your goals and timeline
• your preferred level of involvement
• current market conditions
From there, we develop a Custom Quote that outlines the strategy, service options, and associated costs tailored to your situation.
There is no cost or obligation to go through this process.
13. What’s the first step to getting started?
It starts with a simple, no-pressure conversation.
We’ll answer your questions, walk you through how our approach works, and help you understand your options based on your goals. From there, you can decide how you’d like to move forward.